Kick Cleaning
Streamlined lead capture and qualification — conversion up over 14%, cost per acquisition halved.
14%
Higher conversion rate
Meta Ads, post-launch
50%
Reduction in CPA
Meta Ads, post-launch
Draft copy. The narrative on this case study was written from the one-line project description on the current site. This is structural scaffolding expanded from Rebind’s existing site copy and has not been verified. Replace before launch.
The situation
Kick Cleaning was getting enquiries but losing time on the wrong ones. The team was calling people who wanted a one-off quote for a job the business does not take, which made the whole channel look less profitable than it was.
What we did
- Built a new site with a booking flow that asks the qualifying questions up front — property type, job size, location — before anything reaches the team.
- Ran Meta campaigns into that flow rather than a generic contact page, so the ad and the form were selling the same job.
- Added a nurture sequence for enquiries that were real but not ready, instead of letting them go cold.
The outcome
Conversion rate improved by over 14% and cost per acquisition fell by half, largely because the team stopped spending hours on enquiries that were never going to convert.
In their words
“Rebind built us a website and ran Meta Ads that brought in more cleaning jobs fast. Simple process, great results.”
Kamal
Founder, Kick Cleaning