Coatlab
A new ecommerce storefront launched from zero, with paid social driving traffic 72% higher and sales up 38%.
72%
Increase in traffic
Meta & TikTok, post-launch
38%
Growth in sales
Meta & TikTok, post-launch
Draft copy. The narrative on this case study was written from the one-line project description on the current site. This is structural scaffolding expanded from Rebind’s existing site copy and has not been verified. Replace before launch.
The situation
Coatlab sells deodorising grooming gloves for dogs. The product was ready; the business had no online presence at all — no store, no traffic, no way to take an order.
What we did
- Built the storefront around a single product story, with the problem stated plainly at the top and the objections answered before checkout.
- Ran Meta and TikTok campaigns against creative built for each platform rather than one asset resized twice.
- Instrumented the funnel so we could see where people dropped out between the ad and the confirmed order.
The outcome
Traffic increased 72% and sales grew 38% over the measured period, from a starting point of no online presence.
In their words
“We started Coatlab with zero online presence. Rebind came in, set up our website, and got sales rolling through Meta Ads. Honestly, they made it simple and effective.”
AJ Sanan
Founder, Coatlab